Software should make our lives better. Social media in 2025 extracts our attention and sells it. Decentralized social is a reset. Protocols anyone can build on, not a single company deciding what you see. I'm building for that future.

herocast is a power user client for decentralized social. Farcaster today, more protocols tomorrow. Open source. No algorithms. You own your data.

It’s not another Twitter clone. Outrage algorithms run and ruin society. Twitter, TikTok, Instagram - they're optimized to stress you out. They work as designed. I want to build something that connects people and helps them get shit done.

What herocast will always do

Build on open protocols
herocast uses protocols that are permissionless. The protocol is the network. The client is the app. We can block content in our app without censoring the network itself. Users who disagree can use a different client or build their own.

Default open
herocast is open-source software. Anyone can fork it, run it, improve it. Transparency and user trust come first.

Respect user sovereignty
No attention manipulation. No gambling mechanics. Users control their experience with algorithms or without.

Ship fast.
Speed over perfection. Get it in users' hands, get feedback, iterate. Pragmatism wins.

Stay curious, ship early.
Crypto is still like the wild west. That's where the opportunity is right now. herocast uses protocols before they're proven because we believe in where they're going and where we can have an outsized impact.

What can change

  • where software delivers value for users (desktop, mobile, web)
  • form factor, protocol, tech stack, business model
  • role in the stack (client, tools, infrastructure)
  • which product to focus on (social client today, onchain tools tomorrow)

What’s next?

The goal is to make herocast the default power user client for decentralized social.

herocast is an open alternative with 20 contributors. People who've helped build what exists today. Thank you! If you want to be part of what comes next: github.com/hero-org/herocast

Thanks to @timdaub.eth, @jamco.eth and @levertz.eth for reading drafts of this.